RKF Media BLOG

6 Reasons to Refresh Your Outdated Website Content

kfitzsimmons@wsimarketing.com (R Kevin Fitzsimmons) — Fri, 24 Feb 2023 21:00:33 GMT

Content Marketing Is An Important Element of Effective Marketing Strategies

No matter how hard you try, your website will have outdated content. At RKF Media , we consistently write and publish new blog articles and page content for ourselves and our clients because creating fresh content is essential to quality results for users. Updating the SEO for that website page will enhance the page rank as well. By updating and reposting outdated pages and articles as part of your regular editorial tasks will not only be a cost-saving action but it makes sense for an overall effective marketing strategy.

Identify Which Content to Update

Adding fresh content is vital to any company's content strategy but reviving old content and giving it new life should also be part of the plan. To identify which content to update, analyze the performance of your key word content and learn where to make improvements. If the page is less than six months old, it does not need to be updated as it takes time to rank on search engines.

Important Reasons to Refresh Old Content – Even If You Don’t Think You Need It!

Update Content Relevant to Your Current Strategy
Ask yourself if the website pages and blog articles content messages are still applicable to the users you are targeting. Be sure the headline is still catchy enough to draw readers in, and that it aligns with user intent when they search for specific key word terms.
Improve Organic SEO
Refreshing outdated content allows you to improve your Search Engine Optimization performance by adding more relevant keywords. Content loses its value over time because customers’ needs change, and the target keywords you used to improve search rankings when you first wrote the content might not be pertinent anymore. Because Google aims to return the most relevant results for the best user experience, they continuously update their algorithms. And ultimately, these updates are what can make your page rank drop.
Errors Can Be Fixed
Though we strive for professionalism and excellence, errors happen. Refreshing outdated content offers you the opportunity to fix spelling and grammar mistakes. Besides linguistic errors, double-check all links on the page and update outdated references where necessary. Review the URL to ensure it reflects the refreshed content. And update visual elements and graphics, including alt tags, that no longer fit your current message.
Increase Content Accuracy
Content maintenance includes increasing the accuracy of content by updating statistics and backlinks and revising content to have the latest research or findings. Updating older content is also an opportunity to create a new user experience by making it more interesting with visuals such as photos, videos, illustrations, visual call-to-actions and data visualizations. Accurate, refreshed content is not only about visuals and the latest information but should also speak to your whole audience.
Searcher Behavior Changes
The need to keep track of an audience's shifting needs is very important when it comes to refreshing outdated website content. Your audience may be more diverse now than when the page was originally written, or your target audience may have changed. For example, consumer insights may indicate that they like to do their product research online, that they are making buying commitments earlier than usual, and that they will make purchases where it is most convenient, whether an app, online or in-person. So the old piece of content you are adapting might have to reach the consumer on a different platform than before and be published earlier than expected.
Confirm Content is Adapted for Mobile Use
Google has transitioned to mobile-first indexing which means that they predominantly use the mobile version of the content for indexing and ranking. So another way to increase your content ranking on search engines, and draw increased organic traffic, is to adapt your content for mobile use. When refreshing outdated content by adapting it for mobile, subtle changes such as using shorter paragraphs might make all the difference. But Google has mobile-indexing best practices, including ensuring the desktop and mobile content are the same, so be aware or there could be some traffic loss.

Have You Refreshed Your Website Content Lately?

Global, national, or personal events can change search behavior very quickly. But the world speeds onward, time passes, and soon there is a list of outdated articles and pages that need to be updated. Refreshing outdated content as part of your editorial calendar just makes sense for an overall effective marketing strategy. Changes to outdated content don't have to be extensive but simply viewed with a different, more updated perspective of your consumer. Of course, we understand that reviving ALL your website's page content can be a daunting task - and that's where RKF MEdia can help !

Do you want your monthly traffic to increase and for Google to see that your content is fresh? We'll work with you to develop a plan that fits your budget and schedule while delivering the results you need to stay ahead of the competition. Click to contact RKF Media online to schedule a consultation or call 215-716-3043 if you need help refreshing your website content.

Essential Elements For A Successful Digital Marketing Strategy

kfitzsimmons@wsimarketing.com (R Kevin Fitzsimmons) — Fri, 30 Dec 2022 22:13:43 GMT

Whether you have a product, service or an idea, it requires support and encouragement to make its way into the world. A large-scale digital marketing strategy is a complex undertaking, which is why even though you have the best of intentions - things can get messy. A tiny misstep can often send an entire digital marketing strategy off track. However, when the perfect mix of digital marketing solutions comes together, success flows in like a steady river.

What Exactly Is Digital Marketing?

Digital marketing is any marketing tactic that relies on electronic devices and the internet. Businesses used to have to reach their target market via traditional marketing channels like direct mail, radio, newspapers, magazines, television, etc. But now that people spend more and more time on the internet and social media, businesses can opt to reach their target audience via these digital channels. These tactics are often more affordable and easier to execute than traditional marketing, making them a favorite with users.

Digital Marketing Strategy Elements for Success

With the amount of confusion, noise, and sheer choices available in the digital marketing space, it's become increasingly difficult for businesses to figure out where and how to focus their energy. These essential elements for a successful digital marketing strategy will help you cut through the misperceptions and deliver success.

Comprehensive Market Research - Before you begin, understanding these crucial factors will help you determine business goals. Here’s what you should consider:
Your Audience: When it comes to your audience, you need to understand your customer profile, their spending power or buying patterns, and behavior to create online marketing strategies that relate to them.
Your Competitors: By reviewing your potential online competitors, you’ll be able to remodel their online marketing strategies to beat them at their own game. Additionally, a competitive analysis can help you gain valuable insights and determine what tactics will work for your brand.
Market Expectations: By analyzing the existing market, you’ll notice emerging trends and industry standards. Combine this data with customer behavior to determine how to attract more customers and get ahead of your competitors.
Set SMART Goals - Once you’ve determined who your target audience and competitors are, you can craft some digital marketing goals. These objectives will guide your strategy and help you measure progress. You can establish these objectives by using the SMART goals approach. To do this, ensure that your goals are specific, measurable, achievable, realistic, time bound.
An Engaging, Responsive Website - It is necessary to ensure you're delivering a consistent and responsive experience across ALL digital electronic devices. It should be just as easy to engage with or complete an action on your website and social media with a smartphone and wearable devices as it is on a laptop or tablet. Don't slack on anything related to mobile technology or you’ll be lagging behind.
Content Marketing - With more companies heavily investing in content, there's an increased pressure to deliver delightful web content that wins the heart of anybody who reads it. But actually, content is becoming so important that you need to seamlessly plan, collaborate and organize your content marketing agenda to achieve success.
Measured Search Marketing Campaigns - Search Engine Optimization is thriving but perhaps more challenging now due to an increased number of requirements and an ever evolving Google search algorithm. The key is to track and measure your results so you can maximize the value of your marketing budget.
Paid Advertising - But search marketing isn't just about SEO, so don't forget about the incredible effectiveness of Pay-Per-Click campaigns. PPC requires advertisers to pay a fee every time someone clicks on their ad on a specific platform like Google. PPC ads are useful for companies that want to generate results quickly since these ads can reach a larger audience in a shorter amount of time.
Email Marketing - Sending an email message to your target audience is one of the most effective ways to drive traffic, engagement, and conversion. You're missing a huge opportunity, not to mention an integral part of a successful digital marketing strategy, if you haven't implemented email marketing.
Social Media Marketing - Increased social media activity gives a boost to your brand's awareness, adds credibility and thought leadership to your industry voice, and emphasize exceptional customer service. Even though many businesses have a difficult time acknowledging the benefit of social media, they now realize that sharing posts on social media channels can help reach a large customer base and keep them engaged daily.
Measure, Tweak, Improve - Everything in digital marketing boils down to value. Most companies and brands have tight budgets but expect huge results, and the only way to do that is to ALWAYS measure, tweak and improve upon whatever it is you're doing to extract maximum value.

Investing in Digital Marketing with RKF Media

If you want to gain ground in any market, your business needs a strong marketing plan, which is why you should invest in the area where your customers are spending the most time - the digital space. Digital marketing is a complex web of tools and services. The experts at RKF Media take the time to understand your organization and then build a digital approach capable of delivering remarkable results.

Need help getting these digital marketing elements into your strategy? When you’re ready to make an investment in your company’s future, we are here to ensure you achieve your goals with a sound digital marketing strategy designed to change the game for your business. Click to contact us online or call 215-716-3043 today!

Rework Your Website to Grow Your Business

kfitzsimmons@wsimarketing.com (R Kevin Fitzsimmons) — Wed, 02 Nov 2022 19:07:56 GMT

9 Reasons Your Web Design Needs a Makeover

Technology is moving rapidly - website platforms get upgraded regularly, search engine algorithms change unexpectedly, and your customers' preferences also progress and shift. Likewise, to ensure your website is always working well, your company’s web design and development must also constantly evolve.

Updating your business website is about responding to your needs and those of your customers. If it is falling short in this regard, then you should consider a revamp. But website redesign is not only about aesthetics. Sure, a beautiful new website is great, but that’s only a small part of the goal. Advancements in web technology can bring important changes that offer better user experience, easier management, better functionality, etc. In the end, you want a website that works to enhances your business goals.

When Does My Website Need a Redesign?

Basically, you should update your website as often as it needs to be updated. Minor updates may be necessary every week or every month, while a full revamp is probably best done every two or three years. If you feel like your business website no longer meets your business goals, these issues will help you decide if your web design needs some updates or a full makeover:

Website Is Old - When was the last time your business website was redesigned? Good web hygiene recommends redesigning your site every 2-3 years as important developments have happened in technology and design. If you cannot recall when the last redesign of your site was, it’s a good indicator it’s time to build a new one.
Structure Does Not Meet Business Needs - Growth is a natural part of every business - so your website needs to change too or your online business will become stagnant. The problem emerges when the original website doesn’t support these developments. If you cannot easily add or change existing page navigation and categories and your site requires a major restructuring, you should take the leap and develop a new website rather than merely improve the old one.
Products/Services Don’t Meet Reality - Company growth comes often with changing product/service range. You need to show the updates on your website if you add new products or your services have changed substantially. A lack of fresh information will outdate your website. The worst scenario is if you cannot easily make the changes, you don’t have the access needed, or the technology is becoming difficult to update.
Competitor’s Website Is Prettier - When you can admit that a competitor’s website is more appealing than yours, it’s time for changes. Their site could be more functional, easier to use, better organized, modern, etc. Keep in mind that the majority of purchase decisions are greatly influenced by the first impressions of the business website .
Functionality Is Outdated - Does your website include broken links like 404 errors and suffer from slow page loading? This could indicate a bigger problem: your website is unorganized and poorly maintained. If your website has many broken links, slow loading pages, errors, missing images, and other elements that are not working properly, you should consider a redesign.
Target Consumers Interests Have Changed - If your website visits have dropped and visitors leave without any further page inspection, maybe your website is not adapting to consumer needs. Check web analytics to determine browsing patterns on the site. If the product/services pages have a high bounce rate, it’s a sign of weak digital marketing and/or a change in consumer needs and interests.
Lacks Social Integration - No one doubts social media’s importance in a marketing plan. If you don’t share your social channels on the website marketing platform, how can visitors find you in the social sphere? If the website is missing social buttons, be sure to add them as well as sharing buttons in each blog post.
Not User-Friendly for All Platforms & Devices - The increasing portable device trend will bring more mobile visitors to your website, but are they leaving the site before converting? The problem is that an older website probably doesn’t meet mobile and tablet user needs. If your site does not leverage responsive design, it’s not user-friendly. This will also significantly hurt the search engine results.
Website Is Not Visible In Search Results - Ranking on a search engine results page requires constant technical adjustment and content updates. Technical elements include tasks like choosing keywords and optimizing pages for relevant keywords. Search engines also consider fresh, relevant content updates an important ranking factor. To meet these conditions and stay on top of search results, a modern user-friendly content management system is indispensable.

Our Approach Goes Beyond Website Design

While you should never make the mistake of thinking that web design is only about a new appearance, you can be sure that your potential clients are looking for service providers with attractive, more user-friendly, and more trustworthy web designs. Maybe you don’t have to start from square one and build a brand-new website. But it is important to remove the errors and keep your site functioning at its best. Sometimes a company’s requirements have changed so drastically it is more sensible to develop a new site.

RKF Media has what it takes to guide you step-by-step through the array of web development choices available to you. We’ll work together to create an affordable custom website design that will provide your customers with the services and information they are looking for. We’ll cut through the tech talk and discover exactly what you need and how to make it happen. Put our knowledge to work for you - click to contact us online or call 215-716-3043 today!

What Makes an Effective Landing Page?

kfitzsimmons@wsimarketing.com (R Kevin Fitzsimmons) — Wed, 14 Sep 2022 21:13:47 GMT

Landing Pages Are Important for Your Lead Generation Strategy

A landing page plays a vital role in the lead generation process of a business. This is most often the place that visitors will land when finding your paid advertising, clicking your Social Media post, or finding you in an organic search. Despite the benefits that landing pages have to offer, many businesses treat these pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors will either be interested enough to fill out their details on the forms provided, or they will leave without a second thought. Whether or not visitors sign up and become leads will always come down to their initial experience with your business.

What is a Landing Page?

A landing page is really any web page that a consumer can land on but it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. Your landing page provides a special targeted piece of information in return for providing customer contact details. Landing pages can be found through a general search engine or via your website navigation, increasing the likelihood that a potential customer will end up there.

Landing pages can be lead generation based or click-through. Lead generation landing pages typically offer items like a free trial, a special seasonal offer, or a contest entry in return for the submission of contact information. A good landing page will do its job by convincing a potential customer that it’s worth it to provide personal details in exchange for whatever you have to offer.

Why Use Landing Pages?

You’ve done a great job building your brand and creating a website that represents it. A landing page is a great way to increase website traffic by improving your organic SEO or by being an integral part of a Pay-Per-Click strategy. Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base, ensuring all of that hard work translates into sales.

How Do Landing Pages Work?

Landing pages are focused on one goal or call to action by providing information about a specific offer or item. It has limited navigation, and the simplicity keeps a visitor focused on the goal rather than being distracted by multiple links taking them away from the page. A dedicated landing page is also a destination for site visitors when an advertisement promotes a special offer.

What Makes a Good Landing Page?

Building an effective landing page is less about flashiness and more about getting the consumer what they’re after. You need to send prospective customers to a specific page that will let them take advantage of whatever special offer or information you’ve promised them. Since they are tied to something specific, your landing pages have a better chance of capturing a visitor’s attention for a longer period of time, making it more likely that they become customers.

Essential Landing Page Elements for Effective Lead Generation

To succeed in your lead generation efforts, an effective landing page should accomplish several things:

Emphasize the Offer. Your future customers are clicking for a particular reason and don't need a detailed company history here. The landing page should serve a separate specific function, yet should still be an extension of your brand.
Be Focused and Free of Distractions. The content on your landing page should only have one end goal - guiding the user to what they want while completing the form submission process.
Have Easy to Use Forms. This is how to convert a site visitor from browsing to buying. Lengthy forms can be intimidating and may encourage them to move on, rather than take advantage of the opportunity you are offering.
Speak to a Specific Audience. Segmenting your customer base helps you to target specific consumers. Customized campaigns will allow you to nurture these leads effectively going forward.
Collect Specific Information. The demographic data submitted should include more than a name and email address. It should also give you an indication of a prospective customer’s short term and long term needs.
Provide a Thank You. Form submission should always be followed up with a thank you message. This is not only polite but assures the consumer that they have completed the process.
A Clear Call to Action. This is the core feature of your landing page! Make sure you are telling visitors what you want them to do, and how they will benefit if they do it.
Encourage Access to Further Information. If a customer likes what you’ve just offered, you can provide links to appropriate web pages with more details, other offers, and your social media profiles.

Make Sure Your Landing Pages Are Geared to Success!

There is no doubt about it, we are living in a digitally connected world. Moving boldly forward with a digital marketing campaign can easily be one of the best investments that you make for your business. As you build your digital marketing toolbox, including landing pages is a smart move, and both you and your customers will reap the benefits.

If you would like to get in touch with an RKF Media digital marketing expert who can improve your SEO strategy , we will show you what an amazing tool landing page optimization can be for your business. For more information on how to get started with landing page design, click to contact us online or call 267-784-8570 today!

Digital Marketing is An Investment, Not An Expense

Wed, 03 Aug 2022 17:41:04 GMT

Invest in the Present & Future Growth of Your Business

Marketing is the act of persuading people to buy a product or service. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are always changing. Nailing down a marketing strategy is like trying to hit a moving target. Here’s the thing, though: every company needs marketing! Whether you have a product, service or an idea, it requires support and encouragement to make its way into the world.

6 Reasons to Invest in Digital Marketing

In a world where every analog feature is transforming into its double online, your advertising cannot be the exception. The best way to dip your hands into the new digital era is to create a digital marketing strategy . If you want to gain ground in any market, your business needs a strong marketing plan, which is why you should invest in the area where your customers are spending the most time - the digital space. Here are six reasons your business should invest in a solid digital marketing strategy…

The Internet Will Continue to Expand
The digital revolution is all around us. Thanks to companies such as Google, the internet is now the first point of research for most consumers. The internet is clearly like nothing else if someone wants to search for information on your product or service. Prospects can assess products, review their specifications, and others' opinions on those products. It gives the client complete control over their experience. The internet overshadows any other media, and its reach will keep on growing exponentially.
Reach a More Precise Audience
Digital platforms provide a format that brands can utilize to target digital marketing campaigns to their perfect audience. There are numerous digital tools you can use to determine your ideal target audience that analyze diverse factors, such as geographic location, demographics, interests, and so much more, so you can finally address the audience you are interested in. In allowing consumers to dictate their interests, businesses can avoid disrupting the wrong audience with advertising that is not relevant to them, potentially damaging brand reputation, and providing no return on your marketing investment.
Impact Is Practically Unlimited
With the internet being available in most parts of the world, the sky's the limit in terms of your ability to reach new audiences. With a strategic approach to digital marketing, your potential to tap into the masses and increase brand awareness is both simple and cost-effective. Going viral can be one of the most effective ways to get your brand out there. Of course, to get to that point, much hard work is needed to make the experience worthwhile for the user. If you can manage to capture a customer's attention and they promote your work, you can broaden your reach and impact many more prospects.
Opportunity to Boost Creativity
The boost in creativity is one of the major advantages of digital marketing. With all the options available, you can turn your most ambitious projects into a reality and develop concepts and ideas like never before. You can now use the most innovative formats to better impact your audience, making it more memorable and strengthening your brand identity. By making the most of the incredible variety of formats supported by each digital platform, you are sure to get stronger results and there truly needs to be no limit to your creativity!
Measuring Results Is Much Easier
Following up on your advertising and digital marketing actions becomes practically effortless with the different digital tools that enable you to monitor all your digital strategies with precision in real-time. These tools use digital marketing metrics to help you judge how effective your strategy is and tell you whether you are on your way to achieving your projected goals. With every campaign that you run online, you are leaving a digital footprint and setting it up for analysis. Data analysis will enable you to adjust and redirect your digital activity based on the insights you gain from your campaigns.
Its Speed Is Unbeatable
The speed offered by digital media is unrivaled, and its coverage is instantaneous. Because there are no barriers, negotiations happen much faster. Direct and immediate communication with clients and partners allows for instantly accessible results. Everything also occurs in the same place. As your brand, the consumer, and the media you advertise on are all online, it enables you to analyze the entire process and all of them simultaneously.

Great Digital Marketing Doesn’t Cost Money, It Makes Money

Marketing is an investment in your brand and its idea. At the end of the day, everybody, including marketers, needs to view marketing as an investment, not an expense. If you engage with the right kind of agency, marketing won’t cost you money in the long run – it’ll make you money.

At RKF Media , we believe every big idea has merit. It’s our job to take big ideas – ones just like yours – and help them realize their full potential by harnessing the power of digital technology and traditional media . Whenever you’re ready to make an investment in your company’s future, we’re here to ensure you achieve that return with a sound marketing media strategy designed to change the game for your business. Click to contact us online or call 215-716-3043 today!

Social Media Marketing Is Essential to Business Success

kfitzsimmons@wsimarketing.com (R Kevin Fitzsimmons) — Mon, 11 Jul 2022 21:43:41 GMT

Engage Your Target Audience Effectively on Social Media

In this digital world, we live and breathe social media every single day. Social media in the form of Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, etc. have changed the face of online communication forever. From a marketing perspective within a business, social media has become a necessary marketing channel that all companies need to utilize to be successful. Because social media allows us to communicate and share content quickly and efficiently, a meaningful social media advertising strategy will soon deliver great results.

What is Social Media Marketing?

Social media, as you know, is any digital channel, tool, or platform that allows people to create and share content with others. These digital social channels include websites and applications where you share images, photos, videos, information, opinions, or events. Since you are meeting your target audience where they are interacting socially, it is an opportunity to share your brand with them. Successful social media marketing maximizes customer engagement to foster a sense of community and increase traffic through the cumulative effect of content and link sharing.

Connect with Your Ideal Customers

Every social media channel requires a specific content strategy and social media marketing strategy. Depending on the strategy you choose to use, social media can be incredibly valuable and help you to connect to a new, diverse market of customers.

Users share a lot of information when they use social media including geographic, demographic, and personal details. One of the keys to successful social media marketing is providing content relevant to your ideal target customer. Take advantage of all the tools and resources available to create and share content that tells your brand’s story and always seek new ways to engage with your audiences.

RKF Media will help you use the most popular social media platforms to craft meaningful content, create buzz, conduct research, and allow customers to connect with your brand in a more powerful way than ever before.

Benefits of Social Media Marketing:

Consumers are savvier than ever and the kind of authority, trust, and expertise demonstrated via social media channels is invaluable. If you aren’t utilizing social media for your marketing and advertising, you are missing out on the vast number of benefits it can provide to your company or reputation such as:

Increase Brand Awareness - Your brand awareness is increased through each platform you choose to use. Social media provides you with a medium to share information on your brand to millions of people daily - boosting your brand’s awareness by driving up engagement to your channels. This will lead to the generation of a community of potential customers and increased revenue for your company over time.
Generate Leads & Boost Conversions - Social media is an effective tool for generating new leads to your site, selling more products, and boosting your conversion rates. You can generate traffic to your site by including direct links in your bio or posts, with user interaction contests, sharing live streaming events, or via selling your products directly through a Shopping feature.
Foster Relationships with Customers - Engaging with your customers on social media can help you to build the trust and support of your customers. Customers will not only appreciate the response, but they will promote your channel to their followers, extending brand awareness.
Target Specific Demographics - With the use of social media tools you can target specific demographics and advertise your brand to target these individuals. You can also check out your audience’s pages to get an idea of their likes or dislikes, and tailor your posts to accordingly.
Show Your Commitment to Customer Care - Social media gives you an in-depth look at what your audience is saying and lets you resolve any issues or address any concerns that arise right away. This means greater customer care and better publicity for your brand.
Learn From Competitors – By watching what your competitors are doing, how they are engaging, and what drives their sales you can ensure that your brand is unique. Subsequently, adjusting your brand campaign and marketing strategy will increase sales and grow your brand’s reputation.
Open New Possibilities to Promote & Sell - Social media allows your company to connect to potential customers that you would not have connected using only regular marketing techniques. Social selling allows you to reach out to customers directly all around the world to persuade them to buy a product.

Advantages of the RKF Media - Social Media Marketing Strategy

Don’t get left behind! Social media has become one of the most critical aspects of digital marketing. If you want to grow your business online, it is imperative to keep up-to-date with the latest social media trends and understand various platforms' changing algorithms. Since the social media landscape is evolving quickly with over 3 billion active social media users worldwide, you must have a clear understanding of how to engage with the different audiences you are trying to target for your social media strategy to be effective.

RKF Media has developed winning Social Media Marketing Strategies for small and medium sized business owners, and we can do the very same for your organization. There’s never been a better time to explore social media and we are ready to guide you forward. Click to contact us online or call 215-716-3043 today!