SEARCH ENGINE MARKETING
Search Engine Marketing

SEARCH ENGINE MARKETING

Adaptive Search Engine Optimization

Even if you have the most appealing website on the internet, it’s useless if no one can find it.  The way consumers are searching for information in changing constantly.  Our adaptive SEO consulting services help your search rankings to evolve and grow over time, ensuring that your business is found by your target customers, today and tomorrow.

Search Engine Marketing

SEO Ranking Expertise

RKF Media has helped companies big and small discover the secrets to appearing high on the list of organic search results for keyword phrases most closely related to their business. We will work with you to develop a list of the keyword phrases which will most impact your bottom line and get you results. 

Keywords Alone Won’t Cut It

If an Search Engine Optimization marketing agency is promising you immediate ranking results, they aren’t legitimate. True SEO ranking is a fully comprehensive strategy including not only keywords but also tags, backlinks, and the investment of time. Gone are the days of stuffing keywords into content to rank highly on search engines.

Your Key to a Successful Search

More than just matching keywords and phrases, we can help you make sure your web content comprehensively answers the questions your target audience is asking. Through content creation strategies and SEO techniques, we’ll make sure your business is in the best possible position to get found on the Internet.

PPC & SEO Together

Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site.  A RKF Media paid search advertising strategy allows you to immediately connect with people who are searching for your products or services now. PPC advertising allows you to reach target customers based on multiple dimensions.

More Control Over Who Finds You

Even when your SEO is buttoned up, you can sometimes find yourself ranking for keywords you didn’t even mean to.  Paid search marketing platforms like Google Ads and Facebook Ads, give you the opportunity to have control over your ad copy to target your ideal buyer in various phases of the marketing funnel.  It also allows you to specify criteria including demographics, device, time, location and more.

Pay-Per-Click

You Don’t Pay if They Don’t Click

If your ad captures thousands of impressions, you only pay if you actually get the clicks.  This means that some people are probably seeing your company name and vital info, giving you brand exposure, and future recognition.  But you only pay if the user actually visits your page.

Banner Display Advertising 

Digital marketing is the most effective when it reaches its target audience at the exact right moment.  Advertising on Google helps your business connect with searchers who are looking for your products and services in real-time.  RKF Media Banner Display Solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service. 

Be There When People are Looking for What You Offer

It’s very likely that potential customers visiting your site for the first time aren’t yet ready to make a purchase.  If they leave your site and you aren’t doing anything to get them back, they may not come back.  But display advertising has the ability to keep your business top-of-mind for the potential customer and even nudge them back to your site.

Get Relevant, Qualified Traffic for a Fixed Cost

Advertising on Google is effective because it delivers highly relevant and qualified traffic that is searching for exactly what your business provides.  Searchers who find what they’re looking for are happy, and happy people buy things.

Google’s search engine results pages are extremely competitive.  If you understand why and when your customers need your product or service, you know what they’ll search for.  Coupled with this knowledge, advertising on Google gives your business visibility at the most important time. 

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